SARAH MORRISON
SARAH MORRISON

PROFILE

I am Creative Director with 20 years experience for leading studios in London and Melbourne such as Wieden+Kennedy and Studio Myerscough; in-house at the British luxury fashion brand Mulberry; and as Brand Art Director for Australian fashion brand Seed Heritage.

I am driven by the process of discovering a brand’s true 'spark' that makes them truly compelling. Creativity for me is more than the final output. I believe that a brand's vision is fundamental — a distinct and meaningful basis from which everything else derives.

I make no assumptions — this requires delving deep into the heart of a brand and the people who drive it through a process of exploration and enquiry. From there, the path to execution becomes precise and intuitive. I apply a creative and empathic approach to craft authentic branding, art direction and design solutions that connect with the audience on a truly authentic level.

I believe in positivity. No matter the scale or scope, I keep things simple, personal, and straightforward. And I never drop and run — I'm happiest when building long-standing partnerships that keep a brand evolving over its lifetime.

Capabilities

Brand
Strategy
Naming
Planning

Design
Identity
Typography
Digital
Print
Packaging
Publication
Signage
Wayfinding
Environmental

Campaign
Content Creation
Art Direction
Advertising
Copywriting
Production

Acknowledgement of Country

I acknowledge the Traditional Owners, the Wurundjeri and Boon Wurrung people of the Kulin Nation, on whose land I wonder and work. I pay my respects to Elders past, present and emerging.

PROFILE

I am Creative Director with 20 years experience for leading studios in London and Melbourne such as Wieden+Kennedy and Studio Myerscough; in-house at the British luxury fashion brand Mulberry; and as Brand Art Director for Australian fashion brand Seed Heritage.

I am driven by the process of discovering a brand’s true 'spark' that makes them truly compelling. Creativity for me is more than the final output. I believe that a brand's vision is fundamental — a distinct and meaningful basis from which everything else derives.

I make no assumptions — this requires delving deep into the heart of a brand and the people who drive it through a process of exploration and enquiry. From there, the path to execution becomes precise and intuitive. I apply a creative and empathic approach to craft authentic branding, art direction and design solutions that connect with the audience on a truly authentic level.

I believe in positivity. No matter the scale or scope, I keep things simple, personal, and straightforward. And I never drop and run — I'm happiest when building long-standing partnerships that keep a brand evolving over its lifetime.

Capabilities

Brand
Strategy
Naming
Planning

Design
Identity
Typography
Digital
Print
Packaging
Publication
Signage
Wayfinding
Environmental

Campaign
Content Creation
Art Direction
Advertising
Copywriting
Production

Acknowledgement of Country

I acknowledge the Traditional Owners, the Wurundjeri and Boon Wurrung people of the Kulin Nation, on whose land I wonder and work. I pay my respects to Elders past, present and emerging.