Seed Heritage CHRISTMAS PACKAGING

Christmas gift wrap — made by kids — made for kids. We began with a creative stamping workshop led by local artist Dawn Tan. The output of the children's artwork inspired the design process for the 2018 Seed Heritage gift wrap.

In a first for the Australian retailer, all proceeds from the sale of the gift wrap went to Make a Wish Australia who make the impossible possible for seriously ill kids.

Campaign
CREATIVE DIRECTION

Packaging

PRODUCTION